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Peoms From The Edge of Extinction

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scott abel

Getting content wrong means missing out on new revenue streams worth $1.7 trillion to $3 trillion, according to an estimate by McKinsey & Company analysts. When you make it inconvenient for consumers to find the information they need, they’re likely to turn to a web search engine or a virtual assistant for help.

Scott Abel
MultiLingual March/April 2020

Segura140x160

Speech is one of the fundamental modes of linguistic communication. It’s so close to unconscious, mainstream society only notices it when it’s missing. We call our industry a “language industry,” yet the majority of all our tools and methods are text based. Even the most famous language tool from all of history, the Rosetta Stone, is a scribe’s aide — a rock with textual information in three written languages.

Gilbert Segura
MultiLingual January/February 2020

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