Multicultural market research series

In 2004 and 2005, Common Sense Advisory released a series of multicultural market research reports. Now, the research firm has released an update to the series completely focused on internet retailers -- who translates their websites, how they respond (or not) to their web forms and e-mail inquiries, and what to know to get a website ready to sell to this demographic.

Three updated reports are included in the series: "Translation, It's the Law," "Reaching America's eLatinos Online: Otra Vez" and, coming soon, "Strategies for Developing Multicultural Sites."

While centered on the US-Hispanic market, these reports should interest anyone in government or business, in North America or Europe, who find themselves dealing with residents speaking minority or regional languages.

2007-06-11

Common Sense Advisory, Inc., 100 Merrimack Street, Suite 301, Lowell, MA 01852, USA, 978-275-0500, Fax: 206-600-2952, E-mail: info@commonsenseadvisory.com, Web: http://www.commonsenseadvisory.com