Business

Columns and Commentary

Off the Map: Holidays for every occasion
Tom Edwards
At the time I'm writing this column, it's that "happy" time in the United States between the Thanksgiving holiday in late November (the fourth Thursday of the month) and the impending Hanukkah, Christmas and New Year's holidays ...

World Savvy: Handheld translation devices — then and now
John Freivalds
I first recall using a handheld translator in Tokyo some 12 years ago. After a busy week of chasing business around town, my boss and I went to the serene and exquisite Chidorigafuchi Park near the Imperial Palace in the city ...

The Business Side: Localization, internationalization? Choosing wisely
Adam Asnes
Many companies with complex software start out knowing they need help meeting product globalization objectives, but they are still new to what help they will need and where technology and language distinctions lie ...

Takeaway: Who determines translation quality?
Jing Liang
A project manager (PM) tries to hurry the colleague who is in charge of the quality of an online help localization project. "It's impossible to assure the quality if we deliver it ahead of schedule," the colleague says. But the PM insists ...

Region Focus

An introduction to Bulgarian
Evelina Iotzova
Bulgarian, the first Slavic language to have been recorded in written form, belongs to the Indo-European family of languages and to the group of the South-Slavic languages together with Serbian, Croatian and Slovenian. Its history ...

Bosnian and Kazakh on the localization map
Ivan Lukavsky
Besides "traditional" target languages for translation and localization, there is an ever-changing set of "emerging" ones. In the region of Central and Eastern Europe (CEE), for instance, the early 1990s brought the first ...

Reviews

The Culture Code
Ultan Ó Broin
You cannot throw a rock in an airport bookstore these days without hitting half a dozen books offering "insights into global branding." The Culture Code by French marketing guru and psychoanalyst Clotaire Rapaille is yet another ...

Adobe Technical Communication Suite
John Hedtke
Adobe Technical Communication Suite is the first packaged release of four great products — FrameMaker, RoboHelp, Captivate and Adobe Acrobat. Its release is a boon for technical communicators. If you've needed Word 2007 support ...

Tech

Strongly typed resources in Microsoft .NET
Bill Hall
Sometime around the year 2000, Microsoft Corporation released the .NET (read as "dot net") integrated programming environment to consolidate and simplify ...