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MultiLingual
Saturday, November 22, 2014

MultiLingual is the leading source of information for the language industry and businesses with global communications needs. Published eight times a year plus an annual index/resource directory, it is read by more than 12,000 people in 67 countries. Information and current news are also provided by www.multilingual.com and the free electronic newsletter, MultiLingual News.

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Back Issue

Magazine Cover
March, 2012

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Columns and Commentary


Post Editing: Central and Eastern Europe goals

I have had a long-standing goal to photograph the Charles Bridge in Prague at sunrise, and one day a few years ago, I had my chance. I was only staying overnight, leaving the next day for Berlin. Of course, I woke up with excruciating, mysterious back pain. It was so bad I could barely walk. But I took my camera and forced myself to get out of bed, knowing that I was willing ...


Enterprise Innovators: Innovating in local languages for Africa

Denis Gikunda is the senior program manager for African localization for the internet search giant Google. Localization lies on the critical path for Google’s strategy for Africa: getting more users online by creating a vibrant internet ecosystem that is relevant, useful and, ...


Off the Map: Cyprus - a dividing issue

From time to time in this column, I find it useful to highlight a specific geopolitical issue that can act as an ideal backdrop for illustrating a number of complex cultural, historical and political interrelationships. While the idea is to discuss the issue itself in some detail, the real goal is to help draw out important principles of content design and distribution for any type of product development.

For this purpose, I’d like to focus on the country of Cyprus, ...


World Savvy: Biblically speaking

I grew up in a Latvian household and was baptized at 18. I had read chapters in the Bible and as a little boy was convinced that the Bible was first written in Latvian. When I heard sermons at a church in New York City, they always contained references to sheep, shepherds, camels and olive trees — things that you never saw on Broadway. Heck, you never saw any trees on Broadway, period! Now, years later, I have learned ...


Macro/Micro: Tapping into the macrotrends

Coca-Cola pays people just to read. The company literally has a team of folks paid to read more or less all day in order to watch for microtrends. They read whatever they want — business books, novels, newspapers. It’s my dream job. But Coke’s Tom LaForge, global director of Human and Cultural Insights, describes it a lot better ...


Takeaway: Web vs. social web

There is no longer a distinction between what used to be referred to as the social web — Facebook, Twitter and other social sharing sites — and the traditional, information-gathering web. Consumers are now using social media to make purchases, interact with brands and connect with friends in one place.

Everything a user does online can potentially be viewed by millions of people who have the ability to share, comment and criticize the content, creating a social community across different platforms and countries. This is a scary thought ...


Region Focus


Challenges to CEE economies

For over three years now, Europe has been beset by an economic cataclysm the like of which has not been seen since the 1930s. The European Union (EU), particularly those member-states within the euro currency union, is faced with an unprecedented set of problems and seems to ...


Traversing the Eastern 'block' with translation tools

In the course of 2011 most Central and Eastern European (CEE) markets began to see the first signs of recovery after the crisis years 2009 and 2010. Even though for 2012 the forecast for the region is one of economic stagnation, some experts predict an upward trend for 2013.

This offers hope for the further growth of most economies ...


Translating the Baltic languages

Is there a difference between the Baltic languages and the languages of the Baltic States? Is Estonian a Baltic language? Is Finnish a Scandinavian language? For linguists, these questions are clear and unambiguous — there are two Baltic languages, Latvian and Lithuanian, while Estonian and Finnish belong to the Finno-Ugric language group.

However, even though it may sound paradoxical, the language industry often does not stick to a strict linguistic classification, and languages are more freely attributed ...


Life sciences: Localization into Russian and Ukrainian

One would be hard pressed to think of a more ancient branch of knowledge than medicine. Over the centuries, mankind has accumulated a wealth of experience in terms of fighting disease, often through trial and error. Knowledge has been passed on from teacher to student in a learning process spanning many generations.

Recently, of course, digital technologies have found their way into medical diagnosis and surgery, while applied methods have been developed for each branch of medical science. Let us try to assess the situation using the Russian Federation ...


Regulatory translations in CEE

Translations required as part of the regulatory approval process for medicinal products are, arguably, one of the most exciting areas in the translation industry today. It’s a growth area, and while it’s heavily regulated — or perhaps because of this fact — it is in a state of constant flux.

Not surprisingly, the majority of the pharmaceutical market across Central and Eastern Europe (CEE), which is estimated to be worth in excess of $63 billion, is occupied by ...


LSPs in Central and Eastern Europe

As trade continues to expand going both east and west through Central and Eastern Europe (CEE), companies that provide translation, interpretation and localization services are growing along with expanding markets and rising middle classes. The accompanying map provides an idea of where these language service providers (LSPs) are concentrated and where growth is occurring.

The largest concentration of LSPs in the CEE region is in cities with high numbers of universities and in capitals of former empires, ...


Reviews


Is That a Fish in Your Ear?

Both fans of science fiction and translation buffs may quickly twig to the “fish” reference in the title of David Bellos’ recent book on translation, which has made it to the lists of both The New York Times Notable Books for 2011 and The Economist’s 2011 Books of the Year. The uninitiated may have to read through to Chapter 24 to understand the title. But not to worry — any reader who enjoys language, linguistics, history, politics or philosophy written in accessible language, illustrated ...


Capti

In Capti (The Prisoners), Stephani Berard has written a novel that deserves more of an audience than it will conceivably find. There may be a few relevant reasons for this paucity of readership, but the obvious one is the author’s choice to write his tale of intrigue, farce and metaphysics in Latin — the first novel to be originally published in this language in over 250 years. There are a few tempting presumptions ...