There was this moment as an undergrad when someone told my class that in order to survive in the coming age, journalists and editors would need to know how to work with technology. I remember my reaction — I thought: then I’m not doing it, because I don’t want to be a computer programmer, I want to write stuff. The next year, I started my own blog, and it occurred to me that this was actually pretty cool. I could select a layout that required zero programming, and it was so much cheaper than print. Actually, it was free. Cue me being sold on digital media.
I imagine some of this sounds familiar. Very few people are willing to initially embrace the idea that a machine of some kind is going to be changing their job. It’s only when they see that it truly is going to make their job easier, or better, that they’ll accept it. It might take a little proving first. . .