However, we are businesses operating on a global scale and not only across many diverse cultures, but across cultures that are constantly evolving. In some locales it seems as if those changes are so subtle as to be imperceptible, so they’re sometimes (perhaps unfairly) viewed as backwards or conservative. Other areas are showing more overt changes, often for the betterment of their society, but sometimes not so much. Whatever the case, change is inevitable; as the oft-quoted Greek philosopher Heraclitus once said, “The only constant is change.”
Let’s first keep in mind a fundamental principle of the global distribution of content: whether we like it or not, externally-created content must find some level of appeal or approval with the forces that control distribution in any given market. Most often, this force is the national government on some level. In heavily restrictive areas such as China, the government has nearly absolute control over the influx of content and will take excessive means to maintain that level of control, as seen by the “Great Firewall of China.” In the majority of markets, the government has a role in regulation but with varying degrees of intervention. It’s prudent then to understand what that level of intervention might be and how the content being produced and distributed will or will not meet local expectations, which is really the key. This is really where the practice of culturalization becomes so critical, to better understand the geopolitical and cultural conditions and adapt accordingly. . .