We automatically trust no one now and people are sick of being driven to this point. Deep down, humanity has a heartfelt need to trust and be trusted. People are tired of being lied to in business and in life, of being made promises that aren’t fulfilled. As surprising as it may have been to me personally, that class action against Apple was filed. It exists. Our society is swinging back to one where a handshake isn’t enough — we want documentation, we want proof, we want transparency. And we will call you out if we don’t get it. Show me you have nothing to hide and then I will believe you.
When it comes to transparency our industry has two extremes. . .