When we studied Pantene’s websites for Latin America in early May 2012, we noticed that Pantene avoids making the common mistake of using a single website to target the people who live in all of the countries in Latin America. It offers 11 unique country-specific sites for Argentina, Brazil, Bolivia, Chile, Colombia, Ecuador, Mexico, Paraguay, Peru, Uruguay and Venezuela. Pantene also has one “blanket site” for Central America — in other words, 12 sites in total. However, looks can be deceiving not only in the three-dimensional world, but in website navigation too. Just because the menu offers 12 different sites, it does not necessarily mean that each site will be completely customized to the target country. . .
A global web presence so healthy . . . it shines?
Above excerpt taken from the July/August 2012 issue of MultiLingual published by MultiLingual Computing, Inc., 319 North First Avenue, Suite 2, Sandpoint, Idaho 83864-1495 USA, 208-263-8178, Fax: 208-263-6310. Subscribe