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Tuesday, April 21, 2015


Localizing for software, websites and global apps

Amir Helzer

Localizing your product is a great way to rapidly expand your business. A 2007 paper by the Localization Industry Standards Association (LISA), for instance, reported that $25 dollars was returned for every $1 invested in localization.

More than 78% of internet users are beyond the United States, in international markets, and in the past decade, the use of Arabic online has increased by over 2500%, Chinese by 12% and Spanish by 7%.

When businesses expand globally, they should invest in full localization of their websites and software. Localization includes translations and other conversion, and takes into account local practices and culture, providing a product that is comfortable ...

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Above excerpt taken from the April/May 2011 issue of MultiLingual published by MultiLingual Computing, Inc., 319 North First Avenue, Suite 2, Sandpoint, Idaho 83864-1495 USA, 208-263-8178, Fax: 208-263-6310. Subscribe

April/May, 2011