Localizing your product is a great way to rapidly expand your business. A 2007 paper by the Localization Industry Standards Association (LISA), for instance, reported that $25 dollars was returned for every $1 invested in localization.

More than 78% of internet users are beyond the United States, in international markets, and in the past decade, the use of Arabic online has increased by over 2500%, Chinese by 12% and Spanish by 7%.

When businesses expand globally, they should invest in full localization of their websites and software. Localization includes translations and other conversion, and takes into account local practices and culture, providing a product that is comfortable ...