John Yunker’s The Savvy Client's Guide to Translation Agencies, now in its fourth edition, is a fine book. Well written and in a straight-to-the point, jargon-free style, it is a very useful orientation and reference for individuals and small or medium-sized client operations new to the often stressful task of choosing a translation agency for their content. Approaching such a task by typing “Translation Agency” into Google is definitely not the way to go here (Figure 1); obtaining a copy of Yunker’s book is.

The guide begins by explaining some of the lingo that abounds in the industry, such as the differences ...