It's all the fault of "insecure marketing professionals anxious to display supposed cosmopolitan credentials." So says the Irish Times report of 17 February 2010 on the German rejection of "senseless Anglicisms." Quoting Doctor Gerd Schrammen of Verein Deutsche Sprache, it continues, "it is perfectly legitimate to expect one's own language to be used at home." Seems reasonable. Besides, blaming "insecure marketing professionals" for anything is OK by me. So, it was with this in mind that I turned a jaundiced eye towards Robert McCrum's Globish: How the English Language Became the World's Language ...
Ultan Ó Broin
Above excerpt taken from the September 2010 issue of MultiLingual published by MultiLingual Computing, Inc., 319 North First Avenue, Suite 2, Sandpoint, Idaho 83864-1495 USA, 208-263-8178, Fax: 208-263-6310. Subscribe