Having reviewed several "culture" books for MultiLingual, I now wearily shortcut such assignments by establishing early on how much new information is brought to the debate by immediately looking up the index to determine the extent of references to touchstone cross-cultural and anthropological authors Geert Hofstede and son and Edward T. Hall. Sure enough, in Managing Across Cultures: The Seven Keys to Doing Business with a Global Mindset, these references are there with more, such as to Fons Trompenaars. This time authors Charlene M. Solomon and Michael S. Schell of the RW3 LLC consultancy rely on such work to inform their "Culture Wizard" (CW) model ...
Managing Across Cultures
Ultan Ó Broin
Above excerpt taken from the December 2009 issue of MultiLingual published by MultiLingual Computing, Inc., 319 North First Avenue, Suite 2, Sandpoint, Idaho 83864-1495 USA, 208-263-8178, Fax: 208-263-6310. Subscribe