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Monday, April 27, 2015


Global Business Leadership

Ultan Ó Broin

"My grandfather spoke only French, and until I was 14, I thought he had a speech impediment," a vice president (VP) and native of the southern United States once announced to a product internationalization team assembled from Europe, Asia and the Middle East. Shortly afterwards, the same VP managed to start an argument with another European VP over the case for the death penalty. Then came 9/11 and her immediate knee-jerk announcement that she would be no longer flying abroad anywhere, even if business required it. Such lack of empathy, basic understanding of values, and communication of the wrong message from the top down ...

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Above excerpt taken from the January/February 2009 issue of MultiLingual published by MultiLingual Computing, Inc., 319 North First Avenue, Suite 2, Sandpoint, Idaho 83864-1495 USA, 208-263-8178, Fax: 208-263-6310. Subscribe

January/February, 2009