In our industry there's a great deal of well-deserved tactical focus on technologies and processes. But remember, new concepts and ideas that evoke emotion move people; numerical evidence of efficiencies and incremental savings is usually less persuasive. Chances are that if you are reading this magazine, you are well informed about the importance of globalizing products. The people whom we work with and who make major decisions that affect globalization may suffer from a narrow, short-term view. This column is an invitation to be a globalization leader in your company. Get fired up! What's happening in our world is way cooler ... To read this entire article you must be a MultiLingual subscriber. For immediate access to the current issue, subscribe to the digital version. Already a subscriber?

Above excerpt taken from the July/August 2008 issue of MultiLingual published by MultiLingual Computing, Inc., 319 North First Avenue, Suite 2, Sandpoint, Idaho 83864-1495 USA, 208-263-8178, Fax: 208-263-6310. Subscribe